Today video is everywhere. It’s almost impossible to scroll through Facebook or do a Google search without seeing a video pop up somewhere. Video is a growing platform and a very affordable tool for businesses of all sizes for use both off and online whether it’s a product / venue showcase, event highlight montage, an interview or explainer video.
More often than not a video for your business needs more than just the smartphone treatment if its to get the right message across and so it’s important to consider the professionals in corporate video production. Chances are you’ll likely find a wide variety to choose from in your local area from small specialists to big agencies. Here are a couple top tips for what to look for when hiring a supplier for your promotional video production project.
Experience and Adaptability
Does the company have a good level of experience working across multiple sectors? Take a look at their portfolio (if available) and see what types of industry they have worked in. The diversity and standard of their portfolio should tell you everything you need to know about their adaptability to a project similar to yours. It’s important to know if they are likely to interpret and deliver on your brief.
They might do a good job but what are they like to work with? Can you get hold of them easily? Would they be able to meet a tight deadline? See if they come with recommendations for their work. You could even call up one of their previous clients from their portfolio and ask directly.
Quality of work
Those offering a video production service often have their own style that makes them stand out against the rest. As with experience above, be sure to check the quality of their work and compare it with others.
After considering everything above, sometimes the eventual decision rests with how much it will cost. So when making initial contact be sure to give them as much info as possible about your video production project so that they can give you an estimate. They will need to know roughly how much time to allocate both to the video shoot and post production / editing as well as the additional equipment that will be needed such as sound and lighting.
If you’re unsure about anything, just ask! Video suppliers often go that extra mile to help you out with any queries and may also have a range of creative input that they can offer in order to give your video that added feature to make it stand out from the rest.
These little handy tips above will certainly help in finding you the right video supplier to work with. Give us a shout if you have any queries or would like to learn more.