Videos on social media are rapidly becoming more popular on mobiles and tablets, which presents you with a big opportunity to use video to a much greater advantage.
Working with the Bournemouth Air Festival in 2017, we produced a number of short videos in advance of the event, which were mainly used for advertising to visitors about everything that was taking place around them. Each clip was produced in a square format by adding branded panels and messaging above and below the video. This guarantees the content will fill as much of the screen as possible, regardless of whether the mobile or tablet is held upright or in landscape mode. Below is an example promoting the Saturday Red Arrows display at 12noon.
Online video is rapidly becoming more customisable, and with the changes in the way we access and watch it, you have far greater ability to grab attention and get your message across than ever before.
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